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Abstract
Who is Sean McPheat? Affiliate Program Contact Us Order Now
Worried About Where Your Next
PAYING CLIENT Is Going To Come From?
//viddler/embed/41a6a9ee/?f=1&autoplay=1&player=simple&disableb
randing=1&loop=0&nologo=1&hd=1&initialVolume=100
Learn How To Instantly Put Your Marketing On
Automatic Pilot So You Achieve A Full Practice
Week In, Week Out....And You Can Focus
On What You Love To Do i.e Coach!
"This product will turn even the most boring and timid coach into a
brilliant PhD marketing genius in MINUTES even if you know nothing
about marketing and sales. And if you hate prospecting and the very
thought of selling then this system is especially for you at it takes
you through techniques and strategies that will make your clients come
to you instead of you having to hunt them out all of the time"
Sean
Sean McPheat
"The bible leaves nothing to chance - Sean actually tells you
what to do and how to do it to get more clients"
The constant battle of finding different ways of building my coaching
business was getting me down and was wasting a lot of time!
I signed up to one of Sean's newsletters and was so impressed by his
knowledge that I gave his Bible a go. I can say without a doubt that
this is the best material I have ever read about how to get more
clients. It's to the point and Sean actually tells you what to do and
how to do it
Tony Hillsdon
Coach & Trainer
edentraining
From Sean McPheat
Dear Coach,
Are you a little worried that you are not going to make enough money to
sustain your coaching business?
Does the very thought of marketing and selling your services make you
feel uneasy?
Would you rather be out coaching and helping people rather than
spending time formulating plans and methods to bring in more clients?
Well, if you answered yes to any or all of those questions what I am
about to cover might be of interest to you.
The bottom line is that 90% of the coaches out there struggle to make
ends meet and that's a shame because the vast majority of the coaches
that I have met are superb coaches (and I have been in contact with
over 10,000 of them over the years!)
Truth is, that it is completely pointless being the best coach in the
world if no-one knows about you!
Also, a lot of training organisations teach you how to coach but never
cover the in-depth knowledge you need to make your business a success.
Until now that is...
Just imagine for a moment that you had a resource that could:
* Help you to define and explain exactly what type of coaching
business you needed
* Help you to define your niche in great detail
* Work out the best ways to market to your niche at the least cost!
* Tell you the pros and cons for using email, face to face and
telephone coaching so that you know what is the best one to use for
your business
* Teach you how to design and use information products to generate a
regular, passive income month after month
* Help you to define the marketing messages that will appeal to your
niche market
* Explain the top 9 essential tips to guarantee that your website
will be a raging success with your prospects and clients
* Cover all you need to know to get high rankings in Google, Yahoo
and MSN
* Hold your hand through the implementation of pay per click
advertising
* Teach you the ins and outs of direct marketing and recommend the
exact same formula that I use to bring home the bacon
* Help you design your marketing literature and sales letters to make
sure that you were doing yourself and your business justice.
* Tell you how to design and implement winning postcard campaigns to
generate an avalanche of leads and referrals
* Help you to overcome any fears of public speaking and will map out
a step by step strategy for you to get more speaking engagements
with less effort
* Cover the techniques and proven methods for you to be able to
generate PR like it is going out of fashion - and it's all free
remember!
* Teach you the exact same strategy that I use to produce 6 paying
clients out of every 10 free complimentary calls that I have with
my prospects.
* Help you to implement the right networking techniques to build a
support group and referall generating community that will enable
you to put your coaching business on automatiuc pilot!
* Cover the rights and wrongs of advertising in publications,
magazines and media and how to do it right first time.
Could you just imagine how successful your coaching business would be
if you had access to all of the information described above?
Well now you can get all of that plus lots more besides!
Within just 2 minutes from now you can have at your fingertips the most
practical, real-world techniques and strategies to kick-start your
coaching business and to ensure that it has a never-ending stream of
clients month after month.
Introducing....
Sean McPheat's
The Life Coach Marketing Bible
The Life Coach Marketing Bible is all of my very best material rolled
up into one, very easy to understand publication.
In fact I am very proud of it!
The bible covers all you need to know to get more clients and to make
more money for your business.
"The best money I have ever spent on marketing material..."
I purchased The Life Coach Marketing Bible because I wanted to improve
the number of speaking engagements I was getting and I also wanted to
learn about how to set up my own life coaching website on the internet.
Oh Boy, was I not disappointed! The chapters on these two areas simply
blew me away and I have implemented Sean's advice. Today, I know
exactly what to do if I want to turn on the tap for more speaking
engagements and I am in the process of setting up my website and
learning all about how to market my services on the internet which,
before reading Sean's book, I was really daunted about.
Thanks Sean - this is the best money I have ever spent on marketing
material.
Mark Williams
Life Coach
Mark Williams Associates
Just take a look at what The Life Coach Marketing Bible covers:
CHAPTER 1
What type of coaching business do you want?
In this chapter you will learn:
* The reasons why it pays to do a little prep before you start your
venture!
* How to decide whether to use your name as your brand or not
* Whether to set yourself up as a company or a sole trader
* How to select the right web address for your coaching business
CHAPTER 2
How to get rich in your niche!
In this chapter you will learn:
* The advantages that you have if you concentrate on a niche market
* The harsh realities of failing to niche
* How to select a niche - how do you know what niche is right for
you?
* An exercise that will enable you to design your niche step by step
* Where to find your niche market and how to contact them
* How to work out what problems your niche needs solving
* How to select what products and services you should offer to your
niche market
CHAPTER 3
The pros and cons of offering email,
face to face and telephone coaching
In this chapter you will learn:
* The most effective ways and methods of using email coaching
* The most effective ways and methods of using telephone coaching
* The most effective ways and methods of using face to face coaching
* How to use other services like workshops, teleclasses and seminars
* How to name workshops and seminars so that they draw attention
CHAPTER 4
How to select, design and use information
products for your coaching business
In this chapter you will learn:
* The importance of generating passive revenue streams through
selling information products
* How to select which infomation products to offer for your business
* How to name your information products to give them that selling
edge
* How to map out what you are going to write and when you are going
to write it
* How to set up an online payment system to take your orders
* How to get ebook and cd covers for your products
CHAPTER 5
How to create your winning marketing message
In this chapter you will learn:
* How to create your unique selling proposition
* How to position yourself as an expert
* How to make yourself different from all of the other coaches out
there
* Where and how to use your marketing message to attract more clients
CHAPTER 6
How to create an effective website that sells
In this chapter you will learn:
* The importance and impact on your coaching business of having a
quality website
* How to get your website to appeal to your prospects
* How to write dynamic headings and sales copy
* How to focus on the benefits of your services rather than just the
features
* What pages your website should have and what to include on each one
* How to get testimonials from prospects and clients
* How to choose the right hosting and design company for your
coaching business
CHAPTER 7
9 essential tips to guarantee your web site's success
In this chapter you will learn:
* The importance of having a quick loading site
* How to make your website look professional so that it gives across
the image you want
* Why enquiry forms are king and how to use these to great effect
* How to set up your site's navigation for your visitors to find
things easily
* What payment options to offer your clients and where to find these
* The importance of setting up service level agreements when
responding to emails
* How to set up your website with your visitors MWR (Most wanted
response) in mind
CHAPTER 8
How to follow up with your prospects -
newsletters, reports etc
In this chapter you will learn:
* Why capturing the contact details of your visitors is so important
for your long term profitability
* How to follow up with your prospects on a regular basis and why you
should do this
* Whether you should offer a free newsletter, ebook or cd on your
site
* How to write a winning newsletter
* How to create a great name for your newsletter
* What content to include in your newsletter
* The optimum frequency for sending out your newsletter
* How to layout and structure each newsletter
CHAPTER 9
How to get high rankings in Google, Yahoo and MSN
In this chapter you will learn:
* Why Google, Yahoo and MSN have the search engine monopoly over the
rest and why it is important that you feature in their rankings
* How to select the right keywords for your website
* How the search engines rank your website - what do they use? how to
they do it?
* The importance of getting incoming and outgoing related links to
your website
* How to analyse your competitor's websites and how to use this
information to your advantage
* How often and where to place your keywords on your pages so that
the search engines pick them
* The importance of having a content rich website
* How to submit your site to the search engines
"I found the section on developing your rankings
for your website particularly helpful, as it isn't an
area that I know much about"
"Sean's e-book is a great guide to developing and marketing your
coaching business. If you are just starting out you should follow the
steps and advice he gives as it will help you market and grow your
business if you've been in business for a time it will serve as a
helpful and useful reminder about what you should be doing, not what
you are. I found the section on developing your rankings for your
website particularly helpful, as it isn't an area that I know much
about. Thanks Sean"
Regards
Anne
Anne Morrison
Carmor Associates
NLP Coaching and Organisational Development
carmorassociates
CHAPTER 10
All you ever needed to know about
Pay Per Click advertising
In this chapter you will learn:
* What PPC advertising is and why it is one of my favourite methods
of advertising
* How to use PPC advertising
* Where to find PPC advertising engines and how to sign up to their
services
* How to set up your PPC advertising campaigns
* How to measure the Return On Investment of your campaigns
CHAPTER 11
How to implement direct marketing
strategies that actually work!
In this chapter you will learn:
* What direct marketing methods work the best and the most effective
* The only method that I use to bring home the bacon!
* How to use direct marketing as a lead generation tool
* How to set up lead generation reports to offer in your direct
marketing campaigns
CHAPTER 12
How to design your sales literature
to do your services justice
In this chapter you will learn:
* How to write a convincing sales letter
* The design and layout that I use for all of my sales letters
* How to use the AIDA formula to ensure your literature appeals to
your readers
* How to structure your sales letters
* How to use the model that I use for all of your letters in the
future
CHAPTER 13
How to implement postcard campaigns
to generate a lead making machine
In this chapter you will learn:
* Why I recommend that using postcards as the most effective way of
using direct marketing
* What the front cover of your postcard should say
* What the back cover of your postcard should say
* How to grab the attention of the reader as soon as the postcard
drops on their doormat
* What offers and products are the best to use on postcards
CHAPTER 14
Overcoming the fear of public speaking and how
to generate more speaking engagements with no cost
In this chapter you will learn:
* Tips and techniques to make you feel at ease when speaking in front
of groups
* The qualities of a great public speaker
* The importance of body langauge when speaking in public
* 15 ways to overcome your stage fright!
* How to get more speaking engagements
* The best groups to target for your niche
* The most effective subjects to talk about
* How to plan out and atructure a winning presentation
* How to create a speakers marketing pack
* How to write a covering letter to get more engagements
* How to put a speakers sheet together
CHAPTER 15
How to get free PR
* How to write a press release
* What editors are interested in
* How to catch the editors attention
* How to get free PR
* Areas to write about - hot topics
CHAPTER 16
How to convert 60% of your free
complimentary calls into paying clients
In this chapter you will learn:
* How to prepare for each call individually
* How to use a pre-call questionnaire to set up your session
* What questions to use in your pre-call prep
* What your own objectives are for each complementary call
* How to structure your call
* How to open the call to make a great first impression
* How to understand your prospects motivates and beliefs
* How to build effortless rapport during every call
* Advanced communication techniques that I use during every call
* How to follow up with your prospect after every free call
CHAPTER 17
Networking SOS - How to network like a pro
In this chapter you will learn:
* What networking actually is and why you should do it
* How to network correctly
* What the purpose of networking is
* The best places to go to network
* How to start a conversation with anyone and at anytime
* The most effective topics to talk to anyone about during a
conversation
* The 7 things that you MUST NOT DO at a networking event
* How to use the people that you currently know to generate more
business
CHAPTER 18
The good, the bad and the ugly of advertising -
how not to waste your money and what you should
focus on to generate some great returns.
In this chapter you will learn:
* What adverts work the best
* Where to advertise your coaching business
* How to work out your ROI figures before you start your advertising
campaign
* Which publications to target based upon your niche
* Whether people really do believe adverts
"It is the most clearly written, easy to follow guide
for setting up a coaching practice that I have seen"
"Sean, I have been in the financial services industry for 30 years as a
sales person to manager, to recruiter and trainer. After 30 years of
traveling, I decided that traveling was no longer in my cards, so I
established myself as a business and life coach.
My first 9 months has been an exercise in perserverence, with a ton of
time and money invested. I wish that I had your book 'Life Coach
Marketing Bible' 9 months ago!
It is the most clearly written, easy to follow guide for setting up a
coaching practice that I have seen. Had this book been in my
possession from the start, I would have saved myself a ton of time, as
well as a ton of money. Your ideas are not only clearly explained, but
you make them simple to follow and simple to implement.
I have at least a half dozen things that I can implement today that
will have a significantly positive impact on my practice. And the best
thing is that I will make a few bucks and get my life
back!!!
Every new coach needs to have this book."
Dom Mogavero, The Creative Coach
Creative Marketing Tactics
creativemarketingtactics
Take Full Advantage of my Money-Back
Satisfaction Guarantee..
56 day NO RISK money-back guarantee!
Order The Life Coach Marketing Bible today and if at anytime during the
first 56 days you are not 100% completely satisfied with for whatever
reason, then just drop me an email and I will refund your money in FULL
...
...AND YOU CAN KEEP THE EBOOK AS WELL!
-
[DEL: Price $97 :DEL]
Now Just $67!
Click Here To Order Securely
By Credit Card Or PayPal
RECIEVE 6 BONUSES
WHEN YOU ORDER TODAY
Order today and within 30 seconds you will have instant access to The
Life Coach Marketing Bible, but I don't just want to stop there!
Unlike many other coaching experts I'm not going to sell you a product
and then wave bye bye!
I really want to do everything in my power to make sure that I help
you.
Therefore, I am offering 6 fantastic bonuses when you order today.
FREE BONUS # 1
UNLIMITED EMAIL SUPPORT
FROM SEAN MCPHEAT FOR 6 MONTHS
Once you have purchased The Life Coach Marketing Bible you may need
something clarifying or you may want to bounce some of your ideas off
me.
I will be your email guardian for 6 months!
I will be there for you every step of the way for advice, tips and
probably most important of all - my opinion on your ideas!
You can e-mail me anytime and I'll be back in touch within 24 hours.
I'm here to help you and that's EXACTLY what I will do.
My telephone mentoring sessions run in at $1,000 per month so to get
access to me through email is worth a lot of money.
Of course, I recommend that you try things out for yourself first but
it will be great knowing that I am waiting in the wings should you need
me.
I'll be your safety net!
FREE BONUS # 2
FREE UPDATES TO THE LIFE COACH
MARKETING BIBLE FOR 12 MONTHS
The Life Coach Marketing Bible will get better and better!
Anytime that I add new information or marketing techniques to the
publication you can get the updates for free for life!
So, if the search engines change any of its search formulas or the way
it ranks it's web sites, you will be the first to know!
If I found a new way to bring in more clients into my businesses, I
will tell you as well!
FREE BONUS # 3
NICHE MONEY MACHINE EBOOK
Here's The Easiest Step-by-Step Process For Finding And Creating Your
Niche.
Take the guess work out of what you are going to offer and follow this
system.
It's fool proof and it's yours when you order today.
FREE BONUS # 4
THE COMPLETE INFO-PRODUCT CREATION TOOLKIT
Want to create your own passive revenue streams for your coaching
business but don't know where to start?
Selling information products to compliment your coaching services can
make you a small fortune but where do you actually start?
This is the first complete resource on creating & marketing your own
info-products from scratch
Create your very own info-product empire, literally overnight, with the
complete info_product creation toolkit!
Features Every Last Piece Of Information, Every Tool, Software & Secret
Resource, Every Hardcore Marketing Strategy To Create High Quality
Info-Products That Sell Themselves By The Boatload...Year After Year!
This Is Far More Than Just A How-To Guide - The Complete Info-Product
Creation Toolkit Actually Provides MANY Premium Resources (Worth
$19.95, $39, $49.97...etc) That You Can Download And Use To Take Your
Info-Product Creation & Marketing Ability Into Expert Status!
FREE BONUS # 5
LIST MANAGEMENT SECRETS
The value is in the list!
Whether it be your online email list or your database of prospects or
clients - there is gold in them there hills!
This Ebook Covers 40 Snippets Of Proven Knowledge That Will Keep Your
Customers Buying From You Over And Over Again Whenever You Ask Them To
Do So...
Profitable List Building & Effective Management Methods Will Show You
How To Generate More Customers And Profit From Your Number One
Promotion Resource... YOUR LIST!
FREE BONUS # 6
520 QUESTIONS THAT SELL LIKE CRAZY!
This ebook is a massive collection of MAGIC questions that will grab
your prospect's attention, INFLUENCE and PERSUADE them to buy your
services and products!
Now you can get my Life Coach Marketing Bible PLUS these
6 superb bonuses for the one off
payment of just [DEL: $97! :DEL] just $67!
-
[DEL: Price $97 :DEL]
Now Just $67!
Click Here To Order Securely
By Credit Card Or PayPal
LET ME REMIND YOU OF MY NO LOSE (FOR YOU THAT IS!) GUARANTEE...
Take Full Advantage of my Money-Back
Satisfaction Guarantee..
56 day NO RISK money-back guarantee!
Order The Life Coach Marketing Bible today and if at anytime during the
first 56 days you are not 100% completely satisfied with for whatever
reason, then just drop me an email and I will refund your money in FULL
...
...AND YOU CAN KEEP THE EBOOK AS WELL!
-
[DEL: Price $97 :DEL]
Now Just $67!
Click Here To Order Securely
By Credit Card Or PayPal
To your coaching success!
Sean McPheat
Sean McPheat
The Life Coach Marketing Bible
Email - sean@lifecoachmarketingbible
P.S Remember, I guarantee that if you are not 100% satisfied with the
Bible at any time, you can ask for your money-back and I will give you
an immediate 100% refund and you can keep the book!. Click here to
order online right now
P.P.S If you have got any questions on your mind please don't hesitate
to email me.
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